Urban Green
Urban Green was a web-based initiative undertaken by a group of building and real estate professionals intending to provide a one-stop, online resource for individuals and businesses in the Puget Sound embarking upon green building and renovation efforts.
Using a model developed by the Hartman Group, along with research into previous, successful green building campaigns, nos developed a three tiered strategy to reach a spectrum of users (from those who were strangers to "green" building practices all the way to users invested values-wise in reducing their ecological footprint).
A periphery to core approach were applied to the design of the site (messaging and user experience) as well as its promotion--a strategically targeted multi-channel campaign.
To read a summary of the recommendations click here.