In the interest of increasing attendance among teens, their families, and friends, One Reel, the nonprofit organizers of the Bumbershoot Music and Arts Festival, assembled an inter-generational focus group, pairing a diverse panel of teens with the adult members of the One Reel board of directors. 

nos developed and facilitated the event to establish a level playing field between generations and spark enthusiastic participation, collect critical feedback of Bumbershoot and other festivals, and explore communication habits of participants. 

Participants remarked on the enthusiastic and thoughtful exchange of ideas, the fun they had interacting with other members, and an easy rapport between generations.   The results of the conversation inspired creative breakthroughs for both the content and promotion of the festival.  The process has since been adopted annually. 

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